Growth proposal for Saleel (سليل)
Thank you for your time on our call, Mohammed. We reviewed saleel.qa and your Instagram, TikTok and X accounts, and listened closely to what you asked for. This is a plan built on those requirements: each one is answered below, with what we deliver, when, and how we start. You asked for several options, so the plan has one roadmap with three levels of service you can choose between.
Your brand today
Our honest read. The products are good and the store explains them well. What is missing is a steady flow of strong content showing the products to people in Qatar, and one team joining it all together. Ads alone do not fix that: they work when the photos and videos behind them are good. So we start with content, then add ads, then grow the brand around them.
What you asked for, and how we answer it
This plan starts from where Saleel is today: five products, a working Shopify store, and a young brand that needs a steady flow of content before it needs a big ad budget. The plan grows in three stages, so you only take on what fits each stage.
A full shoot of all 5 products: clean studio shots, close-ups of fabric and embroidery, and on-model shots showing how each ghutra and qahfiya sits and ties. Edited photo set, product videos and cut-downs for every platform.
We brief, send product to and manage a set of Qatar-based micro-influencers, and make sure each short video is native to its platform. First batch comes with the launch. From Option 2, new creators are added every month.
Campaign setup, audiences in Qatar, creative testing, weekly optimisation and clear reporting. Ads run from your own ad accounts and you approve the budget. Ad spend is paid directly by you to the platforms.
Packaging design for your range, naming and product copy for new products as you add them. We also rewrite the existing product descriptions in your voice, in Arabic and English.
Quick fixes first: the two qahfiya product pages have empty descriptions and one ghutra page has leftover code showing in the text. Then ongoing improvements to product pages, collections, trust signals, speed and checkout flow.
One team and one point of contact (Yusef) covering content, ads, web and design. Option 3 is built for long-term partnership, and you can move up between options as Saleel grows.
We share our portfolio and past client work separately, so you can see what we delivered and how.
The roadmap
We meet, agree the brand voice, the Qatar audience, the content direction and the shoot plan. We get access to your Shopify store and (for ads) your ad accounts. Product samples are sent to us for the shoot.
Photo and video shoot for all 5 products. Product copy rewritten and the store fixed. First micro-influencer videos briefed and produced. This is Option 1.
Weekly content calendar goes live, ads launch on TikTok, Instagram and Snapchat, and new Qatar creators join every month. Creative is tested and improved each week. A monthly report shows what was posted, what it cost, and what sold. This is Option 2.
New product launches with packaging, naming and campaign support, continuous store improvements, and priority turnaround from our team. This is Option 3.
Choose your level of service
| 1 · Start | 2 · Grow | 3 · Partner | |
|---|---|---|---|
| Photo and video shoot, all 5 products | ✓ | ✓ | ✓ |
| Product copy rewrite and store fixes | ✓ | ✓ | ✓ |
| First micro-influencer videos (10 to 15 s) | ✓ | ✓ | ✓ |
| Ad management: TikTok, Instagram, Snapchat | – | ✓ | ✓ |
| Weekly content calendar and posting | – | ✓ | ✓ |
| Monthly Qatar influencer seeding | – | ✓ | ✓ |
| Monthly performance report | – | ✓ | ✓ |
| Packaging design, naming, launch copy | – | – | ✓ |
| Launch campaigns for new products | – | – | ✓ |
| Ongoing Shopify improvements | – | – | ✓ |
| Priority turnaround | – | – | ✓ |
| Commitment | One-time | 3 months, then monthly | Ongoing monthly |
| Our fee | QAR ______ | QAR ______ / mo | QAR ______ / mo |
How we work together
- One point of contact. Yusef leads your account. Design, content, ads and web work are delivered by the Tasweek team behind him.
- WhatsApp for day-to-day, the way we already talk, plus a short monthly review call (Options 2 and 3).
- You approve first. Creative, influencer choices and ad budgets are shown to you before anything goes live.
- You own everything. Ad accounts, store and content stay in your name. Ad spend goes straight from you to the platforms.
- Clear reporting. Posts, reach, ad results and sales, in plain language.
What we need from you
- Your choice of option
- The 5 products for the shoot (or a pickup arrangement in Doha)
- Logo and any brand files you already have
- Shopify staff access to the store
- Admin access to your TikTok, Instagram and Snapchat ad accounts (Options 2 and 3)
- An ad budget you are comfortable with, paid directly to the platforms (Options 2 and 3)
How to start
- Choose an option and tell us on WhatsApp.
- We confirm scope, fee and start date in writing.
- Kickoff within the first week: brief, access and shoot plan.
- First content in your hands within 3 to 4 weeks.
We would like to build Saleel with you for the long term. If anything from our call is missing here, send it and we will add it. Thank you again, Mohammed.